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Partnership between OMV Petrom and Auchan Retail for opening convenience stores in PETROM filling stations in Romania

  • OMV Petrom and Auchan Retail Romania announce signing of partnership to open convenience stores in Petrom filling stations, under MyAuchan brand
  • Opening of 15 stores by end of 2017 is targeted in a pilot phase

OMV Petrom, the largest oil and gas producer in Southeastern Europe, and Auchan Retail Romania, subsidiary of Auchan Retail, 11th food retailer in the world, signed a partnership contract for opening convenience stores in Petrom filling stations. The stores will operate under the MyAuchan brand.  Well known in Romania for the Auchan hypermarkets, this is the first time when Auchan opens stores in Romania in this format.

"This initiative is a step forward in implementing the OMV Petrom Strategy update 2021+, which focuses on enhancing offer and customer experience. The modern customer is always in a rush and we want to adapt to this trend. So, we will offer Petrom customers the opportunity to do their day-to-day shopping in Petrom filling stations when they fuel up, thus saving time. The association of the two brands is not coincidental, as both Petrom and Auchan offer customers the same promise of affordable prices", said Mariana Gheorghe, OMV Petrom CEO. 

"This large-scale cooperation, which will start with a calibration pilot, is part of the Auchan ambition to become a multiformat retail company in Romania. Through this project, we will bring Auchan closer to all Romanians, thanks to the tailored ranges of products and services, fresh and quality food, good prices and a unique shopping experience. 

Last, but not least, through this ambitious project, both Auchan and Petrom target a common goal: 100% happy customers", said IonuČ› Ardeleanu, General Manager Auchan Retail Romania.

MyAuchan stores in Petrom stations will offer a wide range of products, including Auchan own labels. Depending on the size of the filling station, the shelves will display up to 4,500 products. The wide range will not only include food, including fresh meat, fruit and vegetables, but also cosmetics, baby products and car accessories.

The existing shopping area in the stations will be refurbished in line with MyAuchan standards and the cash register area will be used for both fuels and the MyAuchan store.

It is estimated that 15 MyAuchan stores will be opened in Petrom filling stations in Bucharest and across the country by year-end, with the first one inaugurated in May. This pilot phase will help the two partners adapt services and offer for a potential further development.

OMV Petrom
OMV Petrom is the largest integrated oil and gas group in Southeastern Europe, with annual oil and gas production of approximately 64 mn boe in 2016. The Group has a refining capacity of 4.5 mn tonnes / year and operates an 860 MW high-efficiency power plant and a 45 MW wind park. The group is present on the oil products retail markets in Romania and neighboring countries through 783 filling stations, end 2016, under two brands – Petrom and OMV.

OMV, one of Austria's largest listed industrial companies, holds a 51.01% stake in OMV Petrom. The Romanian state, via the Ministry of Energy, holds 20.64% of OMV Petrom shares, Fondul Proprietatea holds 12.57%, and 15.78% is in free float on the Bucharest Stock Exchange and London Stock Exchange.

Auchan Retail Romania
Auchan Retail Romania has a portfolio of 33 hypermarkets, with 280,000 m2 net sale area, with about 10,000 employees, with a turnover with taxes of over 1.2 billion euros in 2016 and proposes to about 5 million people in 18 cities a modern quality trade, with the broadest range of products and a concept of generalized discount, with low prices permanently. Auchan Romania develops a number of important social responsibility actions as promoting the integration of youth and environmental protection programs, waste management, saving natural resources, as well as offering for sale environmental friendly products.