Auchan Retail and OMV Petrom opened the first MyAuchan store in Petrom Militari filling station in Bucharest
- Store is open 24/7 and offers a range of over 4,300 items
OMV Petrom, the largest oil and gas producer in Southeastern Europe, and Auchan Retail România announce the opening of the first MyAuchan store in Petrom Militari filling station, on Iuliu Maniu Blvd., Bucharest.
MyAuchan Militari is the first convenience store opened by Auchan in Romania, especially known for its hypermarkets network. The store is open 24/7 and will function within Petrom filling station on Iuliu Maniu Blvd. It is spread on a 230 square meters area and has been refurbished in line with MyAuchan concept. The store offer includes over 4,300 items, ranging from fresh foods including fruits, vegetables, meat, bakery and pastry baked on the spot, to non-food items and pet food. The store will be aligned on a low price policy, in line with the general discount strategy of Auchan Romania.
"For us, opening this store stands for implementing a concept that follows the industry trend: we wish to make the fuel station stop a pleasant and as useful as possible experience, by covering a wide range of products. We are happy that, through Petrom filling stations together with our partner, Auchan, we come up with an answer to customers who want to solve things in a timely and simple manner, at affordable prices, and who, at the same time, value the variety and quality of the products range.", said Neil Anthony Morgan, member of OMV Petrom Executive Board, responsible for Downstream Oil.
"We are very pleased to make the first step to multiformat and towards our ambition to answer all clients, irrespective of their location. Congratulations Auchan and Petrom teams for the courage to launch this partnership, for the result of the few month of construction and calibration of the commercial concept and, finally, for launching the first project of its kind in Romania! This way, we will bring the Auchan difference in Petrom filling stations, the latter ones becoming true supermarkets through offer, pricing and shopping experience.", said Ionut Ardeleanu, General Manager Auchan Retail Romania.
The two partners, OMV Petrom and Auchan Retail, have ambitious plans to extend this partnership. By the end of this year, as part of the partnership first phase, the opening of 15 MyAuchan stores is targeted in Petrom filling stations from Bucharest and across the country.
Within the partnership, Auchan defines the concept and the range of products available in stores, while OMV Petrom provides the space and operates the stores through its dealers. The cash registers will be the same for both the fuel and services purchases as well as for the MyAuchan store.
OMV Petrom is the largest integrated oil and gas group in Southeastern Europe, with annual oil and gas production of approximately 64 mn boe in 2016. The Group has a refining capacity of 4.5 mn tonnes / year and operates an 860 MW high-efficiency power plant and a 45 MW wind park. The group is present on the oil products retail markets in Romania and neighboring countries through 783 filling stations, end 2016, under two brands – Petrom and OMV.
OMV, one of Austria's largest listed industrial companies, holds a 51.01% stake in OMV Petrom. The Romanian state, via the Ministry of Energy, holds 20.64% of OMV Petrom shares, Fondul Proprietatea holds 12.57%, and 15.78% is in free float on the Bucharest Stock Exchange and London Stock Exchange.
Auchan Retail România
Auchan Retail Romania has a portfolio of 33 hypermarkets, with 280,000 m2 net sale area, with about 10,000 employees, with a turnover with taxes of over 1.2 billion euros in 2016 and proposes to about 5 million people in 18 cities a modern quality trade, with the broadest range of products and a concept of generalized discount, with low prices permanently. Auchan Romania develops a number of important social responsibility actions as promoting the integration of youth and environmental protection programs, waste management, saving natural resources, as well as offering for sale environmental friendly products.