March 4, 2011
- The most important Romanian brands, in partnership, to "Rediscover Romania"
- Rediscover Romania – the best social media campaign in Romania in 2010, awarded by Internetics
Petrom, the largest oil and gas producer in South-eastern Europe, will continue in 2011 the campaign "Rediscover Romania". Through its campaigns, Petrom has been and will continue to be involved in actively promoting the Romanian values.
Dan Pazara, Director of Corporate Communications and Public Affairs: "Petrom is a traditional brand that was and is part of every Romanian’s life. Through this project we want to bring to the attention of the public Romania that is growing through common sense and responsibility, regions that are less promoted, traditions, historical and cultural objectives. Basically, the largest fuel distribution network facilitates the meeting with a less known Romania."
In 2010, Petrom, helped by bloggers, made a map of over 800 recommendations of places to visit in Romania. For three months, four teams travelled 6,000 km, visited over 70 cities and 100 places of interest. The campaign unfolded successfully and received a series of awards for online communication, among which: Best Social Media Campaign, (Internetics), Best User Generated Content (RoNewMedia), Best Interactive Corporate Website (Internetics) and Best Social Media campaign (RoNewMedia).
In 2011, the campaign aims at getting even more Romanians involved, rediscover authentic Romanian traditions, bring forth places and images of Romania that are less known, alongside with over 100 bloggers, during 5 trips.
Therefore, the idea of the partnership with some of the most important Romanian brands – Dacia, BCR and Romtelecom developed. They will be joined by Paralela 45, Romanian Peasant Museum, bloggers and specialists.
All information referring to the campaign will be available on the dedicated site of the project, www.redescoperaromania.ro, on the social media accounts of Petrom and its partners.
Petrom Group is the largest oil and gas group in South-eastern Europe, with activities in the business segments of Exploration and Production, Refining and Marketing as well as Gas and Power. The Group consolidated ist position on the oil market in South-eastern Europe following a far-reaching modernization and efficiency increase process whereas investments accounted for more than EUR 6 bn during the last six years.
In Romania and Kazakhstan, the Group exploits proved oil and gas reserves of approximately 832 mn boe (in Romania 805 boe) and has a maximum annual refining capacity of 8 mn tons.
On the distribution market of oil products, Petrom Group is present through a network of approximately 800 filling stations, operated under two brands, Petrom and OMV. The activity in Romania is performed through OMV Petrom Marketing, 100% owned by Petrom. OMV Petrom Marketing operates 546 filling stations, out of which 389 are Petrom and 157 OMV. The Group also owns an international network of approximately 250 filling stations, located in Republic of Moldova, Bulgaria and Serbia.
For the Group’s sustainable development, its strategy includes business diversification by approaching the power market. In this context, Petrom is building a 860 MW gas fired power plant at Brazi and acquired the project for the construction of a 45 MW wind park.
In 2010 the Group’s turnover was EUR 4,421 mn, EBIT was EUR 709 mn.
OMV, the leading energy group in the European growth belt holds a 51.01% share in Petrom. OMV is active in 13 Central European countries in its Refining and Marketing business segment and in 16 countries on four continents in Exploration and Production. Ministry of Economy holds 20.64% of Petrom shares, Property Fund SA holds 20.11%, the European Bank for Reconstruction and Development 2.03% and 6.21% is free float on Bucharest Stock Exchange.