OMV Petrom launches a new campaign under the "Romanian Achievements Collection"
- OMV Petrom promotes Romanian traditions, supporting the National Museum of Decorated / Painted Eggs in Ciocanesti (Suceava county)
- Campaign to run between the 16th and 19th of April 2014
OMV Petrom, the largest oil and gas producer in South Eastern Europe, has launched a new campaign in all Petrom filling stations in Romania, in the period April 16th – April 19th 2014. The campaign is part of the platform "Romanian Achievements Collection", launched last fall, which covers various actions organized in Petrom filling stations. The platform aims for Petrom to inspire and remind the Romanians of their reasons for national pride – starting from products made in Romania, to national customs and traditions.
Adrian Nicolaescu, Retail Manager: "The decoration of Easter eggs is a Romanian tradition going back hundreds of years, which deserves to be passed on to future generations. Because OMV Petrom is a promoter of local traditions, the company will donate one eurocent for every fuel transaction performed throughout the duration of the campaign in Petrom filling stations to the National Museum of Decorated Eggs in Ciocanesti, Suceava County. In addition, the company will also finance the development of a website dedicated to the promotion of the museum - http://muzeuloualorincondeiate.ro."
The tradition of decorating Easter eggs goes back more than a hundred years in Ciocanesti. Egg decorators living in the commune continue to teach the techniques of egg decorating and young villagers learn the techniques so that this craftsmanship won’t disappear. The National Museum of the Decorated Eggs was created in 2007, at the initiative of local authorities. Currently, the collection managed by the museum counts over 3.000 decorated eggs.
Ciocanesti is the only village in Romania where national motifs used to decorate eggs are also used on traditional clothing as well as for painting or sculpting the external facade of houses. This is the reason why Ciocanesti – Bucovina was declared a museum locality, being one of the most important tourist attractions in the Bucovina region in Romania.
The campaign that will run in Petrom filling stations between 16th and 19th of April continues the series of actions organized under the "Romanian Achievements Collection" umbrella. In a first stage, special booths were set up in Petrom filling stations for the made in Romania products (Boromir bakery products, Domeniile Tohani wines, traditional recipes books, etc) and the campaign "Win a Dacia Logan every day!" was organized (September-December 2013). The campaign continued with a second initiative meant to support young Romanian designers through a promotion which rewarded fueling in Petrom stations in February 2014, during the Dragobete holiday season (Romanian equivalent of Valentine’s Day) with T-shirts created by internationally awarded young designers: Carmen Chereches, Alina Morar and Agnes Keszeg.
For more details on the campaign, visit http://www.petrom.com/sustinemtraditiile.
OMV Petrom is the largest oil and gas group in South-eastern Europe, with activities in Exploration and Production, Gas and Power, and Refining and Marketing. The Group has consolidated its position on the oil market in South-eastern Europe following a far-reaching modernization and efficiency increase process, with investments of EUR 10 bn in the last nine years.
As of the end of 2013 the Group had proven oil and gas reserves of approximately 728 mn boe in Romania and Kazakhstan (707 mn boe in Romania). With a maximum annual refining capacity of 4.2 mn t, OMV Petrom is present in the distribution market for oil products in Romania, the Republic of Moldova, Bulgaria and Serbia through a network of approximately 800 filling stations, operated under two brands, Petrom and OMV. In Romania, this activity is performed through OMV Petrom Marketing, 100% owned by OMV Petrom.
To ensure sustainable development, OMV Petrom has expanded the gas value chain into power. In this context, OMV Petrom operates an 860 MW gas fired power plant at Brazi and a 45 MW wind park at Dorobantu.
In 2013 the Group’s turnover was EUR 5,473 mn, with EBIT of EUR 1,348 mn.
OMV, Austria’s largest listed industrial company, holds a 51.01% share in OMV Petrom. In Exploration and Production OMV is active in two core countries, Romania and Austria, and holds a balanced international portfolio. In Gas and Power, OMV sold approximately 425 TWh of gas in 2013. In Refining and Marketing, OMV had an annual refining capacity of 17.4 mn t and approximately 4,200 filling stations in 11 countries as of the end of 2013.
The Ministry of Economy holds 20.64% of OMV Petrom shares, the Property Fund holds 18.99% and 9.36% is free float on the Bucharest Stock Exchange.